Public Relations For DummiesPR secrets for making a splash with your brand Public relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strategically and creatively sculpting public opinion. Discover the step by step process for planning and executing a good PR campaign. This handy guide explains exactly how, when, and why to use press releases, articles, social media, and other outlets to
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